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Insights, strategies, and updates for modern email marketers

Learn how to create better campaigns, automate workflows, and grow your audience with actionable email marketing advice.

A/B Testing

A/B Testing Your Emails: What to Test and How to Read the Results

A practical guide to email A/B testing — which elements actually move the needle, how to design a test that gives a clear answer, and how to avoid common statistical traps.

August 10, 20267 min read read

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Compliance

Email Marketing Compliance: GDPR, CAN-SPAM, and CASL Explained

A plain-English breakdown of the email marketing laws that matter most — GDPR, CAN-SPAM, and CASL — and the practical steps that keep your sending program compliant.

July 20, 20268 min read read

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Email Marketing

10 Email Marketing Best Practices That Actually Increase Open Rates

Learn the proven strategies successful brands use to improve email deliverability, increase open rates, and boost engagement without annoying subscribers.

July 15, 20266 min read read

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Automation

How Email Automation Saves You Hours Every Week

Discover how automated welcome emails, abandoned cart sequences, and follow-up campaigns can generate more sales while saving valuable time.

July 12, 20266 min read read

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Newsletter

How to Write Newsletters People Actually Want to Read

Turn boring newsletters into engaging emails with compelling subject lines, valuable content, and layouts that encourage clicks.

July 9, 20266 min read read

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Deliverability

Why Your Emails Go to Spam (And How to Fix It)

Learn the most common reasons emails land in spam folders and the practical steps you can take to improve your sender reputation.

July 5, 20267 min read read

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Growth

7 Proven Ways to Grow Your Email List in 2026

Build a high-quality email list using lead magnets, landing pages, popups, and referral strategies that convert visitors into subscribers.

June 30, 20267 min read read

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Analytics

The Email Marketing Metrics Every Business Should Track

Understand open rates, click-through rates, conversions, bounce rates, and unsubscribe metrics to make smarter marketing decisions.

June 25, 20267 min read read

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Templates

How to Design Beautiful Email Templates Without Coding

Create responsive email templates using drag-and-drop builders and design principles that look great on every device.

June 20, 20267 min read read

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E-commerce

The Essential Email Flows Every Online Store Needs

From welcome emails to abandoned cart recovery and post-purchase campaigns, learn the automations that increase customer lifetime value.

June 15, 20268 min read read

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Personalization

Email Personalization: Beyond Using the Customer's Name

Explore advanced personalization techniques using customer behavior, preferences, and segmentation to create highly relevant campaigns.

June 10, 20267 min read read

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Mailersquad

Getting Started with Mailersquad: Your First Campaign in Minutes

A complete beginner's guide to creating subscribers, designing emails, setting up automations, and sending your first successful campaign with Mailersquad.

June 5, 20268 min read read

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